Since their founding in 1973, Steve's has believed that ice cream is edible art, and their inspiration has been to be the company that continues to push the boundaries of frozen desserts to create taste and flavor experiences that surprise and delight. Steve's Ice Cream sought to reposition and modernize their brand for a younger more tech savvy demographic.

In conjunction with PR efforts and brand activations, a redesign of their website was pivotal in enhancing their digital presence. They wanted to educate people about the brand in a new, dynamic, and artful manner whilst creating a digital experience that captured brand sentiment. In collaboration with another agency, my team was brought on board as UX consultants and developers for this engagement.

Project completed while Creative VP at Majestyk