Lucktastic offers users innovative promotions, rewards and instant winning experiences through casual, mobile games on iOS and Android. They have pioneered the mobile gaming category offering real world rewards and personalized offers.
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In addition to helping manage their backend platform, Lucktastic challenged ​us with developing a secondary featured game — supplementing their already widely popular scratch-off game — that would help keep their users actively engaged. ​We conceived a number of games that would work within their existing infrastructure while capturing the behavioral aspects of their target audience.
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Project completed while Creative VP at Majestyk