BasicFun is a leader and innovator within the global toy and children’s industry. With a well-established network of retailers and distributors, they focus on innovative products that inspire the next generation through play. As the amalgamation of three companies, the organization sought to develop a brand identity and digital presence to represent the newly founded corporation. The creation of a website to serve as the cornerstone of BasicFun’s visual online presence was paramount to these initiatives. We developed a site that promoted the corporation, its brand and the individual products. Structure and design were geared at engaging with the company’s business partners as well as consumers, presenting the greater company in a holistic way that resonates with their mission. Project completed while Creative VP at Majestyk
